Connect with us

Fashion & Style

Gucci, Saint Laurent + More Big Brands Shaking Up the Fashion System – Footwear News

Published

on

On Monday, Kering powerhouse Gucci put its multi-billion dollar might behind a colossal shake up of the fashion and retail system.

Alessandro Michele’s in-depth statement follows changes proposed by Armani, Saint Laurent, The British Fashion Council, The Council of Fashion Designers of America and a consortium of designers and retailers led by Dries van Noten. Here FN summarizes the key takeaways from each, what it means for the fashion industry and why it matters.

Gucci

Having posted a series of his confinement diary entries on the brand’s Instagram at the weekend, artistic director Alessandro Michele hosted a virtual press conference Monday from his Milan atelier.

HOW THE BRAND WILL SHOW GOING FORWARD: Gucci will show only twice a year instead of five times. Shows will be coed and will generally take place in fall and spring. But the outings will likely fall outside the parameters of the traditional fashion calendar.

HOW WE WILL SHOP: Michele urged that collections should remain in stores for a longer period of time, and announced that he will also debut a new gender fluid shopping area in stores called MX.

NEXT UP: The traditional Gucci cruise collection will be presented July 17 in a digital format to take place during Milan Digital Fashion Week. The cast will comprise the team from Michele’s own office as opposed to traditional models.

WHY IT MATTERS: Gucci’s revenue for 2019 was some $10.5 billion — making it the most profitable brand in Kering’s luxury conglomerate. Under Michele, it has also been vastly influential in changing consumer perceptions of genderless fashion. Where Gucci leads others will surely follow.


Gucci fall 2020 show during Milan Fashion Week.

Gucci fall 2020 show during Milan Fashion Week.

CREDIT: Rex / Shutterstock

Saint Laurent

The Kering-owned brand created a ripple effect in April when it announced its intention to reshape the show schedule.

HOW THE BRAND WILL SHOW GOING FORWARD: Saint Laurent plans to present its collections according to its “own rhythm.”

NEXT UP:   After stating that he will not show in line with the traditional 2020 calendar, creative director Anthony Vaccarello left his plans open ended in terms of when and how collections will be presented going forward.

WHY IT MATTERS: The brand’s Paris Fashion Week runway show held in the shadow of the Eiffel Tower was a key fixture on the schedule, and its absence will also make for a powerful statement.


saint laurent, fall 2020, paris fashion week

A dramatic play of light and shadows on the runway at Saint Laurent fall ’20.

CREDIT: Shutterstock

Armani

The eponymous designer cancelled his February show, live streaming the event from an empty theater on the last day of Milan Fashion Week as coronavirus started to impact the city.

HOW THE BRANDS WILL SHOW GOING FORWARD: Giorgio Armani and Emporio Armani men’s and women’s collections will be shown in September in Milan. The format is being defined. The Armani Privé couture show, which usually takes place in July, will be postponed to January 2021 and also held in Milan.

CRUISE COLLECTIONS: While didn’t say he will eschew the season completely, he did term such “grandiose shows” as “a bit inappropriate, and even a tad vulgar” and “ultimately meaningless wastes of money.” They should be reserved for “special occasions.”

HOW WE WILL SHOP: The brand has proposed a step away from the accustomed retail calendar and delivery cycle, realigning instead with actual seasons. Summer collections will remain in boutiques at least until September. The Privé collection will be seasonless, including both heavier and lighter garments. 

WHY IT MATTERS: Armani was the first to determine the way the pandemic wind was blowing and, as such, opened up a much needed conversation.

BFC and CFDA

The British Fashion Council and Council of Fashion Designers of America issued a joint statement last week  bodies have endorsed resetting “the way in which we work and show our collections.” 

HOW TO SHOW GOING FORWARD:  Designers should focus on two main collections a year, showing during the regular fashion calendar in one of the established global fashion capitals to minimize on unnecessary travel.

PRE-COLLECTIONS: When not sufficient to warrant a show in their own right, showroom presentations are preferred.

HOW TO SELL: Brands should reconsider how much they produce and how often they deliver. They should also shift deliveries closer to the intended season.

WHY IT MATTERS: It’s important that fashion’s governing bodies send out a message of unity to the businesses they represent.

The Dries van Noten Consortium

The Belgian designer is leading a consortium of designers, CEOs and retailers — and posted an open letter to the industry May 12 calling for a radical overhaul of the established retail calendar.

HOW TO SELL: The groups called for deliveries to be realigned with the actual seasons so fall/winter merchandising would take place between August and January, and spring/summer between February and July. A discount period would be set for the end of the season in question as opposed to mid-season sales.

HOW TO SHOW: It advised that brands make use of digital showrooms and review and adapt fashion shows to minimize unnecessary travel.

WHY IT MATTERS: Any change in the sales calendar needs the support of leading global retailers to and signatories here include Bergdorf Goodman, Nordstrom, Lane Crawford, Selfridges, La Rinascente and e-tailors Mytheresa and Ssense.


dries van noten, fall 2020, paris fashion week, trends

Blue-and-black checks at Dries Van Noten fall ’20.

CREDIT: Shutterstock

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion & Style

Digital Fashion Weeks Are Here: Have You RSVPed?

Published

on

By

This week, everyone will be talking about the digital haute couture and men’s shows in Paris, the growing advertiser boycott of Facebook and …

Continue Reading

Fashion & Style

How to Watch Balmain’s Fashion Cruise on the Seine River – WWD

Published

on

By

There wasn’t an actual red carpet, but Sunday’s virtual BET Awards was an impressive showcase of Black style. ⁣

Host Amanda Seales represented all Black-designed clothing, jewelry, hair-care and makeup brands, including a custom gown by Los Angeles-based rising fashion star Claude Kameni. Above is a sketch of the custom design by Lavie by CK. ⁣

“The BETs are our Oscars, our Grammys, our everything, where we are able to show ourselves and have fun and show off,” said her stylist Bryon Javar of the 13 looks, using pieces from Pyer Moss, Romeo Hunte, Sergio Hudson, Sister Love, Brother Vellies, Grayscale, Bishme Cromartie, Dapper Dan-Gucci and more, and paying homage to iconic moments in Black style history, from Hilary Banks’ Nineties power wardrobe in “The Fresh Prince of Bel-Air” to Janet Jackson’s fierce “Rhythm Nation” outfit. “It made sense for this moment to celebrate Black everything,” Javar said.⁣

Besides serving up Hollywood’s first mega-fashion moments since the pandemic, the 20th annual BET Awards were an opportunity to reflect on what could be for inclusion in fashion and celebrity dressing if Black designers are considered as a norm, not just for the moment.⁣

“I really hope, as other awards shows start to come back, we will see more Black designers represented — not just when it’s convenient,” said L.A. designer Claude Kameni.⁣
Tap the link in bio for more. ⁣

Report: @boothmoore
📸: @laviebyck
Sketch by Selame Negussie


Continue Reading

Fashion & Style

6 Fourth of July Sales on Home Workout Gear

Published

on

By

Get in the best shape of your life while helping your business thrive.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


3 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Staying in shape can be tough for entrepreneurs, especially with most office gyms closed. Fortunately, we’ve rounded up six great products that will help you stay in shape without cutting into your business time. Plus, right now you can get some extra savings. If you spend more than $50, use code JULYFOURTH15 to get an extra 15 percent off. If you spend more than $75, use code JULYFOURTH20 to get an extra 20 percent off.

Image credit: Entrepreneur Store

1. Vortex VX3 Fluid Assist® AR Water Rower – $1,800 (43 percent off) with promo code: VORTEX18

Rowing offers an excellent, full-body workout in as little as 15 minutes each day. With this fully-adjustable resistance rower, you have complete control over your workout sessions. Put it in your home or office and you’ll be able to get a quick workout whenever.

Image credit: Entrepreneur Store

2. THE CHOPPER: Full-Body Workout – $96 (30 percent off) with promo code: JULYFOURTH20

Endorsed by NFL and NBA athletes, The Chopper is an innovative, portable workout solution. This device uses chopping motions to help you achieve a full-body workout. The resistance grows based on how you swing it, and it comes with a companion app that provides guided, personalized workouts throughout your day.

Image credit: Entrepreneur Store

3. Push Up Machine: Home Exercise Equipment – $72 (44 percent off) with promo code: JULYFOURTH20

Push ups are an outstanding exercise, but many people don’t know how to do them correctly. This Push Up Machine helps to put your body in the correct position effortlessly while promoting a full range of motion in every push up. This way, you’ll reach the highest level of muscle activation in your core, chest, shoulders, and triceps. Just a few minutes and you’ll get an incredible workout.

Image credit: Entrepreneur Store

4. Aduro Sport Elite Recovery Massage Gun – $64 (50 percent off) with promo code: JULYFOURTH20 

One of the toughest parts of a workout regimen is just being consistent. Workouts hurt, and when you’ve got muscle pain or aggravation after a workout, you can target it with this massage gun. The Aduro has four attachment heads and six intensity levels to reach every part of your body and provide relief wherever you need it.

Image credit: Entrepreneur Store

5. ABXCore: Ab Machine With Virtual Trainer – $109.59 (39 percent off) with promo code: JULYFOURTH20  

ABXCore is a revolutionary workout device for your abs. With four adjustable resistances, AI technology, and a companion app, this machine helps you see unbelievable results fast. Each core workout takes just seven minutes a day, delivering results that you can be proud of.

Image credit: Entrepreneur Store

6. MoonRun: Portable Cardio Trainer with Virtual Running Apps – $199.20 (50 percent off) with promo code: JULYFOURTH20  

Don’t want to run outside with a mask on? Run inside instead! MoonRun is the ingenious resistance band trainer that wraps around you and lets you simulate running without ever going outside — and without taking up a ton of space like a treadmill. Plus, the companion app lets you go on group runs, compete with friends, and more.

Continue Reading

Trending