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Harry Styles ‘Watermelon Sugar’ Music Video Fashion and Outfits

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Less than 10 seconds into his new music video for “Watermelon Sugar,” after dedicating the next few minutes of footage to the now-forgotten pleasure of physical contact—pre-roll text reads “this video is dedicated to touching”—Harry Styles strolls into the frame to kick off what quickly becomes a tour de force of retro-inflected rockstar style.

Seated at a plainly laid out table on the beach, Styles sings into the camera, seductively tracing his freshly manicured fingers along the edges of that quintessential summertime fruit, all while wearing a pair of burgundy high-wasted trousers and a chunky knit vest in a shade of burnt orange just a tinge darker than the glass of juice in front of him. (If you, like me, never thought you’d find yourself attracted to a fruit, well, here we are. Those luscious-looking watermelon slices really hit different on lockdown.)

watermelon sugar

Tasty.

Topped off with a pair of of powder blue shades that would make Elton John jealous, Styles couldn’t look more the part of a poster-boy for the new era of enlightened masculinity. Surrounded by a coterie of similarly horny beachgoers presumably down to, ah, fuck the fruit (?!) as well, Styles offers an ode to summertime dressing in a way only he can.

harry styles

Looks nice, doesn’t it?

As he and his fellow fruit fetishists engage in a brash, exuberant, beachside bacchanalia, Styles cycles through a series of fits so damn great they deserve to go straight into the folder saved down as “Summer Inspo 2020” on the shared desktop of the national psyche.

There’s a reason the menswear-obsessed—among many, many other people—tend to lose their collective shit when Styles shows up sporting a getup half as good as any of the ones here. The guy looks incredible.

watermelon sugar

Styles in head-to-toe Gucci.

Styles dresses with a distinctive gusto for the clothing he wears, and there’s an undercurrent of almost-unhinged decadence to his outfits, not so much in their flashiness or their in-your-face nature, but in how obviously he’s feeling himself and urges you to feel yourself too. Any fit could be your last, his seem to say—why not make the most if it?

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A few months into this protracted state of temporary lockdown, Styles also offers perhaps the most compelling visual argument I’ve seen yet in favor of dressing for the summer you want, not the summer you have. Maybe, his outfits suggest, if you have this much fun getting dressed each morning, opening yourself up to the fantasy clothing can offer, the reality of the rest of your day will be all the better off for it, too.

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Celebrity Denim Cutoff Fashion – Denim Cutoff Moments To Remember

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dirty dancing

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As summer approaches and the weather gets warmer, hemlines start to rise, and denim shorts emerge as an everyday warm-weather staple. Here, CR takes a look at some of the most iconic denim cutoff moments from the big screen to the streets. Be inspired and stay cool with these chic looks.

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Pamela Anderson

The Canadian-American actress channeled the quintessential ’90s style in a pair distressed cutoffs, coupled with a denim top for a Canadian tuxedo look, a salute to her roots.

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Cindy Crawford

’90s supermodel Cindy Crawford turned heads in a sexy 1992 Pepsi Superbowl commercial that featured her wearing frayed denim shorts cut from a pair of jeans she had brought to set, and a classic white-collared shirt tied at the waist.

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Jane Birkin

English rose Jane Birkin was the heart of ’60s style, posing here with her lover Serge Gainsbourg while sporting ultra-short cutoffs with an effortlessly chic white top.

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Jennifer Grey in Dirty Dancing

Oh, Baby! Jennifer Gray dancing her way through the bucolic Catskills in this iconic pair of cuffed denim shorts is everyone’s summertime dream. Tuck in a tank, slip into white sneakers, and have the time of your life.

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Halle Berry

A ’90s twist on the all-American jeans and white top: high-waisted denim shorts cinched with a black belt and paired with white combat boots and slouchy socks.

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Catherine Bach in Dukes of Hazzard

Just when it seemed denim shorts couldn’t get shorter, Catherine Bach took on the role of country gal Daisy Duke in the TV series that premiered in 1979. Christened “Daisy Dukes” from then on, denim short-shorts have made their way into plenty of fashion trend cycles.

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Britney Spears

A music and style icon of the ’90s and early 2000s, Britney Spears wore then-trendy low-rise denim cutoffs folded over and a girly pink crop top.

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Farrah Fawcett

The all-American beauty leaned up against a red-hot mustang in a summery Hawaiian shirt, white tank, and light wash shorts.

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Alexa Chung

The British model took to the streets in distressed cutoffs, a silver chain choker, and a white top with floral embellishments.

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Debbie Harry

The ever-mysterious punk-rock singer rose to fame in ’70s as Andy Warhol’s muse, and is seen here think-posing on Coney Island in ripped denim hotpants, an asymmetrical tank, and black shades for a grunge beach ‘fit.

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Kate Moss

As always, Kate Moss kept it sexy and simple with bleached denim cutoffs, big sunnies, and a tissue-thin black cardigan.

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Dawn Wells in Gilligan’s Island

Dawn Wells traversed the fictional island in a pair of tight denim hotpants with a hemline so high they could double as bathing suit bottoms. The American actress nailed the role of wide-eyed country girl Mary Ann Summers, and tied this denim shorts look together with an orange tank top and matching pigtails.

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Mary-Kate and Ashley Olsen

The stylish dynamic duo are often praised for their sense of style. Here, Mary-Kate sports Wrangler cutoffs with a gray tee and pumps, while Ashley wears the classic Levi’s 501s, a black tee, and wedges.

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Goldie Hawn

The comedic queen of the 1960s kept it fresh and fun with cuffed, knee-length denim shorts under a knit cardigan and tiered blouse.

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Raquel Welch

Welch’s off-duty look on the set of the 1973 film The Three Musketeers featured a pair of slinky denim hot pants with an exposed fly, and a picnic-perfect gingham top. The secret to this summertime look? Confidence.

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Bella Hadid

Hadid sported an easy, on-the-go look in a pair of belted denim shorts with a ripped hem, a patterned polo top, and lug-sole boots.

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Jessica Simpson

Simpson gave new life to Daisy Duke in the 2005 film adaptation of The Dukes of Hazzard, based off the original television series. The denim cutoffs made a resurgence too, this time boasting a frayed hem and cinched by a patterned belt with a silver chain.

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Margot Robbie in Once Upon a Time in Hollywood

Australian actress Margot Robbie rocked denim cutoffs in her portrayal of Sharon Tate in the 2019 film. Keeping it simple with a striped tee, the bombshell blonde showed how a casual summer look is done.

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Michelle Pfeiffer

Actress and on-screen style icon Michelle Pfeiffer is pictured here on the set of B.A.D. Cats (1980) wearing frayed-hem cutoffs with a pink tied button down, and oh-so-’70s Farrah Fawcett curls.

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Kendall Jenner

On vacay mode, Jenner wore a monochrome look complete with mid-length, black denim cutoffs and chunky black sneakers, proving you can never go wrong with all-black, even in summer!

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Jean Seberg

An icon of French New Wave cinema, Seberg is seen here in a sensuous, tomboy look on the set of Bonjour Tristesse (1958). Short denim hotpants with a collared gingham blouse made for an effortlessly chic French look.

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Nike Air Force 1 & Air Max 90 Home & Away Pack

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Nike is set to drop new iterations of the classic Air Force 1 and Air Max 90 as part of its “Home & Away” pack. The six-sneaker collection boasts unique rub-off details in which each shoe can change from “home” to “away” shades.

The AF1 Lows come in three different color combinations. The first pair boasts an all-black upper that fades to a clay red hue. The second design arrives in a grey-toned upper, which transforms into royal blue. The final silhouette sports a crisp white tone that changes to regal purple to complement the Swoosh and collar lining. As for the Air Max 90s, only two colorways – blue and orange – have been revealed by the sportswear brand that both feature luxe jewel swooshes. Take a detailed look at the offerings in the gallery above.

Nike’s “Home & Away” pack is set to drop on June 6 via Nike’s website. While you’re here, don’t forget to check out the latest “Platinum Tint” capsule.

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Gucci bids farewell to fashion week as brand goes seasonless | Fashion

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Fashion week is over, according to Gucci. In a virtual press conference broadcast from his Rome apartment, the label’s creative director, Alessandro Michele, announced that Gucci was slashing the number of fashion shows it holds each year from five to two.

Declaring the fashion week calendar obsolete, Michele said he was no longer adhering to a rota staked out by spring/summer, autumn/winter, cruise and pre-fall shows.

“I think these are stale and underfed words … clothes should have a longer life than that which these words attribute to them,” he said. Instead, the brand will show “seasonless” collections twice a year. There are no plans for a show in September, when the Gucci collection would normally be staged as a key part of Milan fashion week.

The carousel of international fashion shows has been stopped in its tracks by the coronavirus crisis, with menswear and haute couture shows scheduled for June and July cancelled, and the September fashion weeks in doubt. Now, a question mark hangs over not just when – but whether – the merry-go-round of catwalk events will restart.

Michele’s comments elaborated on a series of personal diary entries posted on the Gucci Instagram account on Sunday, which made a link between “performative” fashion shows and the problem of sustainability.

“Above all, we understand we went way too far,” Michele wrote. “Our reckless actions have burned the house we live in. We conceived of ourselves as separated from nature, we felt cunning and almighty.”

Michele, who has a passion for flowery maximalism that encompasses his prose as well as his clothes, added: “We usurped nature, we dominated and wounded it. We incited Prometheus, and buried Pan.





The Gucci store in Marina Bay Sands, Singapore



The Gucci store in Marina Bay Sands, Singapore. Fashion retailers around the world have been hit hard by the coronavirus crisis. Photograph: Suhaimi Abdullah/Getty Images

“So much haughtiness made us lose our sisterhood with the butterflies, the flowers, the trees and the roots. So much outrageous greed made us lose the harmony and the care, the connection and the belonging.”

Gucci’s announcement is significant because the Italian powerhouse is by far the mightiest brand to come out in support of a move to a leaner, less wasteful fashion system.

Dries Van Noten has led a number of independent designers calling for a radical overhaul of the industry, with fewer fashion shows and less product. Discussion on this topic has been ongoing in the industry for the past month but the superbrands have until now been mostly silent.

The biggest labels, which have profited the most from the system as it stands and have the necessary financial cushion to ride out the incoming economic crisis, have been less motivated to radical change than smaller brands. By throwing their weight behind the forces of change, Gucci has the ability to shift the balance of power in this conversation.

Last month, Saint Laurent announced it would sit out Paris fashion week this September and set its own schedule going forward, a decision made in amid “waves of radical change”.





Alessandro Michele



Alessandro Michele has been outspoken about the pandemic. Photograph: Daniele Venturelli/Getty Images for Gucci

The brand will “lead its own rhythm … [and] take ownership of its calendar”. Saint Laurent’s opt-out was notable because its catwalk shows, held on the Friday evening of each Paris fashion week on a huge open-air catwalk directly beneath the Eiffel Tower, have become a red-letter date in the French fashion calendar, drawing a supermodel cast, a celebrity front row and large crowds who watch from behind barriers. The absence of a marquee name central to the notion of Parisian chic is a blow to Paris fashion week’s status as the heart of French fashion.

Gucci’s revenue for 2019 was €9.6m (£8.6m), dwarfing its Kering stablemate Saint Laurent, which recorded revenue of €2m for the same period. As the largest and most profitable brand in the Kering luxury group, which also owns Saint Laurent and Bottega Veneta, Gucci exerts influence across the industry.

Gucci’s influence is not merely economic. Since taking over five years ago, Michele has positioned himself at the progressive edge of fashion’s engagement with culture.

On the catwalk, his male models wear pussy-bow silk blouses and babydoll dresses. He has dressed the pop star Harry Styles in pearl earrings on stage and the actor Jared Leto in a floor-length evening gown on the Met Gala red carpet.





Harry Styles in New York last year.



Boy with the pearl earring: Harry Styles in New York last year. Photograph: Lexie Moreland/WWD/Rex/Shutterstock

His embrace of gender fluidity has revolutionised the traditional codes of menswear embedded in Italian fashion, and shifted the mainstream away from what he has called “an aesthetic of toxic masculinity”.

Overhaul of the fashion week system and its heavy carbon footprint has been mooted for years, but in 2020 change is becoming an economic necessity. Kering and LVMH, the two largest luxury groups, recorded a drop in revenue of about 15% for the first three months of this year.

Jean-Marc Duplaix, Kering’s chief financial officer, told Womenswear Daily last month that the group was planning “drastic” cost reductions at brand level as it braced for ongoing poor results.

In recent years, Gucci has staged blockbuster shows at Westminster Abbey in London and at the Capitoline Museum in Rome, in addition to events during fashion week. The latest cruise collection had been scheduled for an unveiling in San Francisco last week, until the pandemic forced cancellation.

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