Connect with us

Fashion & Style

Hoka One One and On Sales Increase Despite April Shoe Sale Declines – Footwear News

Published

on

Footwear sales in the U.S. experienced steep declines in April, however an industry insider revealed two performance running brands saw increases: Hoka One One and On.

“For the most part, athletic brands that were outperforming the market before the pandemic continued to do so, and those that underperformed did not improve. Two standout brands in April were Hoka One One and On Running, both of which had strong increases despite the steep declines within the overall market,” The NPD Group senior sports industry adviser Matt Powell said via email. “These running shoe brands also helped the performance category to fare better than the industry — a story we haven’t been able to tell in quite some time.”

Although NPD did not break out how well Hoka and On performed in the month, the market research company shared overall industry insights for the month. According to NPD, total footwear sales stateside for April reached $1.2 billion, resulting in a 56% decline versus the same period in 2019. Also, sales for the 12 months ending April 2020 hit $31.5 billion, which is an 8% drop from the year prior.

From a category perspective, performance shoe sales declined 50% in terms of dollars, leisure sales also fell 50% and fashion sales dropped 66%.

Although Powell just revealed how well Hoka One One and On are performing, he has been high on the brands for some time now.

“The consumer really likes the ride with On. They find it to be comfortable and different from other shoes,” Powell told FN in August 2019. “In the case of Hoka, we’re seeing customers say, ‘My knee doesn’t hurt anymore,’ or ‘My hip stopped hurting, and I can run again.’”


On Cloudnova White Nova

On Cloudnova “White Nova.”

CREDIT: Courtesy

Aside from Hoka and On, NPD fashion footwear and accessories analyst Beth Goldstein revealed via email that slippers performed well for April.

“Fashion footwear sales again underperformed in total, but slippers sales doubled compared to last year and increased by 12% over March. While most of the growth was a result of price growth due to splurges on higher-priced slippers, the number of pairs sold also grew, as consumers outfitted themselves for comfort at home,” Goldstein said. “Other casual categories that gained share despite declining over last year included sport lifestyle sneakers, sport slides, and mules/clogs driven by the continued growth of Crocs — adding to Matt’s point about brands that were already doing well pre-pandemic. In addition, work/safety boots and sneakers, essential to many frontline workers, outperformed the market as well.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion & Style

Zappos & Faryl Robin Team Up On Size-Inclusive Summer Shoe Collection – Footwear News

Published

on

By

Zappos.com and Faryl Robin today reveal a new partnership that kicks off with a size-inclusive, accessibly-priced summer launch.

The collection, which is called Faryl, features seven sandal styles available in 17 colors — and sizes ranging from 5 to 16.

“Faryl and I share the fundamental belief that every woman has a right to feel self confident regardless of age, body, shape or size,” said Karlyn Mattson, general manager of merchandise strategy for Zappos, who was an executive at Target when she first met the New York-based designer and entrepreneur.

“As women, we have a moral obligation to take care of other women,” added Faryl Robin Morse. “To go to another businesswoman and say, ‘We can do this, let’s take a stand together, [is empowering].” The pair first hatched the idea over lunch in New York and continued the conversation on the phone before they inked the final deal.


The collection retails from $39 to $69.

Morse said offering extended sizes is still atypical for most footwear players because of the extra costs associated with production and distribution. “Historically, it’s not financially favorable for typical brands to do this, so they don’t,” she said, noting that it’s rare to find sizes 11 to 16. “There is an entire community of women no one offers product to. Every woman — or any person who associates as a woman — should have what they need to feel beautiful.”

The price-value equation was also top of mind for both Zappos and Faryl Robin as they hammered out the details of the project. The collection retails from $39 to $69, an accessible price point for many consumers. “There’s a lot of pain in the world right now, but people are starting to pick back up with shopping. We want [our consumer] to give herself permission to buy,” Mattson said.


Size range from 5 to 16.

CREDIT: Courtesy Image

Morse — who launched her company in wake of the devastating 9/11 terrorist attacks — said that the coronavirus pandemic added additional challenges when it came to getting the collection to the finish line.  “It’s been a learning experience for all of us. Everything was complicated, and everything still happened,” she said, noting that her factory in China was supportive through it all.


Faryl Robin Coronavirus Donations

Faryl Robin is working to donate 2,000 masks per week.

CREDIT: Courtesy Image

For Mattson, the initiative embodies the mission of Zappos. “We’re always trying to make choices that [correspond] with our values, and first and foremost with our customer needs,” she said. “The idea of inclusivity aligns with what our [shopper] cares about.”

Moving forward, the companies will roll out monthly drops on Zappos.


Zappos Faryl Rbin Sandals

The collection launches today on Zappos.com

CREDIT: Courtesy Image

Continue Reading

Fashion & Style

The Coolest New Watches to Buy Right Now

Published

on

By

This year has been a strange one for the watch industry. As it has for so many other businesses, the coronavirus has shaken things up: the industry’s biggest event went all-digital, and Rolex, Tudor, and Patek Philippe, three of the industry’s heavy hitters, have postponed their big releases. But that doesn’t mean you can’t buy a very sick released-in-2020 watch. You definitely can—and, if you’re like us, you might want to grab more than one. Here are a few of our favorite new releases.

All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Continue Reading

Fashion & Style

Saudi to Host Ad-Diriyah Biennale Foundation Art Event

Published

on

By

Art lovers, we have some exciting news, a massive new art event is coming to Saudi Arabia next year!

Ad Diriyah Biennale Foundation for Contemporary Art will showcase the work of the region’s artists, as well as highlight pieces from artists worldwide.

The biennale will alternate in terms of theme, with an exhibition of contemporary art for the first edition set for 2021, and an Islamic art exhibition to follow in 2022.

The news was announced on Saudi Arabia’s Ministry of Media twitter account.

#هيئة_الثقافة” تعلن بدء التسجيل للمشاركة في معرض “ثنائيات الدرعية” بالرياض https://t.co/z85G6wY3Un pic.twitter.com/MoNTl5FtU6

— وزارة الإعلام (@media_ksa) May 28, 2018

The announcement comes after it was revealed that the Kingdom’s minister of culture, Prince Badr bin Abdullah bin Mohammed bin Farhan Al Saud, had joined the Ad Diriyah Biennale Foundation as board director.

The initiative aims to evolve Saudi Arabia’s contemporary art scene and position Ad Diriyah as a regional and international hub for culture. We, as a collective one, cannot wait to see all of the artwork when the event kicks off next year!

While we wait, here’s a list of several ways that you can explore more of the region’s and the world’s art scene – right now!

Ithra

Saudi Arabia’s award-winning multi-purpose art space has several virtual free art tours, online classes, and workshops to attend. To join in on the art experience, all you have to do is register. Click here to do so.

Musée d’Orsay, Paris, France

Thanks to the Google Arts & Culture website, you can explore the world-renowned museum that is home to some of the most sought after pieces of art, including Vincent van Gogh’s “Self Portrait.”

The Louvre in Paris, France Virtual Tour

Explore the Galerie d’Apollon and view Egyptian antiques at The Louvre in Paris, France.

For more entertainment news, features, interviews, and updates, please click here.


Continue Reading

Trending